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Reasonable & Customary

Reasonable and customary refers to the typical fee charged for a particular service in your geographic area. Insurers use this standard to determine how much they will reimburse for eligible expenses. If a provider charges more than the reasonable and customary rate, you must pay the difference.

How It Works

Reasonable and customary (R&C) charges are the established maximum amount an insurance carrier will reimburse for a specific service or product in the province or territory where the expense is incurred. These limits are typically based on what a person without private health care coverage would be charged for that product or service in their province. If a provider charges more than the established R&C amount, the plan member must pay the difference out of pocket. When a claim exceeds the R&C limit, the plan applies the member's coinsurance only to the capped R&C amount, not to the full amount the provider charged. Insurers determine R&C amounts independently, so the R&C for the same expense can differ from one carrier to another, and each carrier develops its own adjudication procedures. The applicable R&C limit is based on the location where the service is provided, not where the member resides, so a treatment received in another province uses that province's R&C. For dental care, R&C is generally based on the provincial Dental Fee Guide, which provincial dental associations set and review on an annual basis. R&C limits exist to keep claims from being excessive, control plan costs, protect plan sustainability, and reduce the likelihood of benefits fraud or abuse.

Example:

Under the federal Public Service Health Care Plan, when a claim is higher than the established R&C, reimbursement equals 80% of the R&C charge rather than the full cost of the claim. R&C limits most often apply to services with variable pricing, such as paramedical practitioners like chiropractors, physiotherapists, and massage therapists, as well as dental services, prescription drugs, and medical equipment or supplies.

What to Watch For:

When a claim exceeds the R&C limit, the plan applies your coinsurance only to the capped R&C amount, not to the full amount your provider charged, and you must pay the difference out of pocket. Because insurers determine R&C amounts independently, the R&C for the same expense can differ from one carrier to another, so the same service may be reimbursed differently depending on your plan. Since the applicable limit is based on where the service is provided rather than where you reside, a treatment received in another province uses that province's R&C.

Related Terms

Reimbursement / Coinsurance

Reimbursement is the amount an insurance company pays back to the insured person or directly to a healthcare provider for eligible expenses covered under a policy. Coinsurance is the portion of the cost that the insurer agrees to pay, expressed as a percentage, with the remaining balance paid by the insured. Together, these terms describe how healthcare costs are shared between you and your insurer once a claim is approved.

Claim Submission Deadline

The claim submission deadline is the final date by which an insured person must submit a claim to their insurance company for reimbursement of eligible expenses. After this date, the insurer is not obligated to pay the claim, even if the expense itself would have been covered. This deadline ensures timely processing, accurate recordkeeping, and proper financial reporting for both the insurer and the policyholder.

Provider Networks / Digital Tools

Provider networks and digital tools refer to the network of healthcare professionals, pharmacies, and service providers that partner with your insurer, along with the digital platforms that make it easier to find and use those services. A provider network helps ensure you have access to trusted practitioners who meet specific standards for pricing, credentials, and quality of care. Digital tools complement these networks by simplifying access to care and claims management through online portals, apps, or virtual services.

Claim

A claim is a formal request you or your healthcare provider submit to your insurance company to receive reimbursement or direct payment for eligible medical or dental expenses covered under your plan. Submitting a claim provides the insurer with the necessary information - such as receipts, treatment details, and provider information - to verify the service and determine the amount payable according to your policy’s terms.

Underwriting

Underwriting is the process by which an insurance company evaluates an applicant’s risk to determine whether coverage can be offered, what terms will apply, and how much the premium will cost. It involves reviewing personal, medical, occupational, and lifestyle information to assess the likelihood of future claims. The goal of underwriting is to ensure fairness by matching the cost of coverage to the level of risk presented by each applicant.

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